Nurturing Corporate Ties Through Floral Pieces
For six years we've learned that effective corporate gifting isn't about flawless bouquets—it's about grasping the nuanced craft of professional relationships and the timing that makes the biggest impact.
How We Resolved the Corporate Gifting Challenge
In early 2018, we kept hearing the same frustration from business clients: "Lovely blooms, yet they showed up after the discussion concluded." That's when we realized we weren't merely placing blooms—we were shaping moments that could strengthen or strain professional ties.
The Timing Breakthrough We Discovered
Our moment of insight emerged when a worried client reached out in 2022. Their key investor discussion was advanced by three hours, and they needed deliveries to align. Rather than deeming it unattainable, we devised what we now term "flex-timing"—floral setups that look pristine whether they arrive at 9 AM or 2 PM.
"Today we craft arrangements with multiple 'highlights' scattered through the day, so the blooms never appear to be waiting."
Our Approach to Problem Solving
We developed this approach after seeing too many well-meaning gifts cause awkward moments instead of meaningful connections.
The Context-Finding Phase
We learned the hard way when a client's congratulatory bouquet arrived during a tough restructuring announcement. Now we ask questions florists usually don’t: What’s happening in your business right now? What mood are you in?
Recent example: A client wanted to celebrate a partnership, but noted their partner company was dealing with a family tragedy. We shifted from celebration to considerate support—same partnership acknowledgment, but a completely different emotional tone.
The Practical Reality Test
Beautiful arrangements that are hard to maintain become awkward within days. We designed for real office settings—air conditioning, varying light, busy receptionists who might forget to water.
Our "office-ready" selections include flowers that dry gracefully rather than wilt dramatically, and arrangements that look intentional even if they aren't perfectly maintained after a busy week.
The Follow-Through Innovations
We found that the real impact happens after delivery. A client mentioned that visitors were asking about their flowers weeks later, still looking fresh. That's when we realized we weren't just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care notes that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The Faces Shaping the Process
We're not traditional florists, and that's probably why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not just decoration.
Asha Mehra
Lead Design Curator
Former hospitality manager who kept noticing how flowers affected guest experiences in high-end hotels. Asha brings that same attention to environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Rinav Desai
Client Relations Director
Started in business consulting before realizing that successful partnerships often depend on thoughtful gestures that most companies get completely wrong. Rinav specializes in timing, cultural considerations, and the subtle art of business relationship building through meaningful gifts.
